The Baby Shop is Creating New Clothing for Babies And More
Mothers who are tired often look for online options instead of traditional baby stores for buying baby clothes. As a mom who is busy herself, knows this very well. This event ignited the fire to launch its own bamboo-based baby and kid clothes line, The Plush Club.
Let Us Know About Your Experience.
Through my education, I'm a lawyer and I lived corporate life for more than 1 years. My true passion was always style and fashion. Therefore, in 2024, I signed up for two summer programs designed around fabric and design within New York at The Parsons School of Design and the Pratt Institute. The courses provided me with an insight into the fashion. I also developed an appreciation for the fabric and its adaptability to different skin types. Fabrics that can be adapted to fit different skin types was one of the topics which piqued my interest. In the meantime our family was deciding to move to Singapore and I was forced put off my plans for a fashion-related venture.
How Did You Get The Idea For The Online Store Brand The Plush Club?
In my search to understand the various fabrics and their applications I decided to look into fabrics that are suitable for the humid climate in Singapore. This provided me with a clear knowledge of the various choices, and I started to look at bamboo fibre as a skin-friendly material.
My son was born into the world in 2024, I was struck that for baby skin that is sensitive there is more suitable alternatives to bamboo viscose. It's extremely soft and breathable, and is perfect for our hot climate. It kept me awake at night, and I opted to pursue my long-held dream of combining my modest business plan with my knowledge of fabrics to launch The Plush Club baby shop in 2021. Our products are created to be comfortable and energy.
How Did You Find The Transition From Managing A Baby Shop Full-Time?
After a lot of deliberation and consideration, this year I decided to devote my entire attention to pursuing my entrepreneurial dreams and leave my job. It's crucial for mompreneurs to figure out their priorities before having a baby, especially due to the time constraints and limited resources. While my family and 2-year-old son are my top priorities but it's vital for me to feel enthusiastic about my work as well. My passion is the world of fashion, and I'm delighted to have the opportunity to begin my journey within this field.
What Makes Your Brand's New Clothing Line Stand Out From The Other Brands Of Bamboo Viscose?
Each time we add a brand new item to our range I ensure that we adhere to these three fundamental guidelines. From personal experience, I've learned that when shopping online, you must choose an established brand that you be confident in ! The feedback from customers and repeat customers makes me confident that our store has hit the mark.
Are You Planning To Expand The Range Of Clothing For Newborns?
We're currently planning to introduce new colors and styles, so expect to discover new and exciting clothing on our website for babies to five years olds in the near future. I'm thrilled to announce that we're also in initial stages of planning for a move into other luxury lifestyle items. This range of premium products will be designed to ease the everyday aches of parents caring for their young children from birth to five years old. Making the lives of families easier is always at the core of The Plush Club mission.
What Are Your Favorite Items To Use At Any Stage Of Life?
For a baby, an ideal gift would be one of our adorable toffee knots. The style keeps baby warm and cozy with mittens that fold inward. The bottom knot allows you to change diapers without the need to unbutton and then re-button your baby, which can be a hassle when you're exhausted in the night. The ultra-soft swaddle set that comes with a gifts bag, is another favorite item from our range of newborn clothes to help you get the perfect sleep.
For babies aged three months to two years old, our long-sleeved zipper rompers are our most popular. Two-way zippers, a folded mitten cuffs, and footies keep your baby comfortable and adorable. Also available in our signature bamboo viscose material are our zipper rompers with a half-sleeve. They're great for the humid and hot Singapore weather, and are especially suitable for infants who sweat.
For children who are older than two years We have a selection of pjs with siesta-worthy colorful styles. You can also pair your kids with our adult set of PJs.
Our products are ideal for shopping online and for gifting because they're presented in gorgeous boxes. Simply attach a ribbon and you're all set to go! If you're motivated, you can design an individual gift box that contains the items you love!
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