The Development of Next-Gen Digital Marketing
In the rapidly changing digital landscape, traditional methods of marketing are no longer sufficient. The journey of a consumer is more complicated and dynamic than it has ever been. To not just survive but succeed, companies must adopt the latest digital marketing services. These services go far beyond marketing and include social media, making use of the latest technology and data-driven insights to provide highly personalised multi-channel experiences that connect with today's consumers. This new era of digital marketing is characterized by a shift away from generic, one-size-fits-all campaigns to an extremely targeted strategy that is scalable and highly targeted. It's about shifting from just engaging with an audience to engaging them at every interaction, from the first search through to the post-purchase support. Tips Pillars of Next-Gen Digital Marketing Digital marketing of the future is based upon several pillars of foundation, each of which represents a major advance...